tilt brand solutions
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Can BHIM’s emotional pivot win the trust battle in digital payments?
In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims for behavioural change, not just downloads.
Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions
Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, vice president, Tilt Brand Solutions
Opinion: Mind your language, because your language minds you
The evolution of language is incredibly fascinating – it doesn’t just tell you how people communicate but how they think and feel, explains the author
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Drawing conclusions with Aditi Jain
Bi-weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
Drawing conclusions with Aditi Jain
Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions
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