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Havas, Yannick Bollore

Havas unveils new proprietary research ‘The Science of Desire’ to decode brand preference

Unveiled on day two of Cannes Lions, the study's findings revealed that brands that build desire significantly outperformed counterparts, with up to 4x higher likelihood of being cited by AI.

OpenAI ‘clearly in the ad business now’ as it reveals future plans

AI powerhouse revealed plans to scale its services into the creative pipeline at Cannes Lions 2026.

Meta launches complete AI creative ad ecosystem

From an end-to-end creative solution to tools for affiliates and creators, Meta says its new features allow “every marketer to cross the AI threshold”.

Why retail media is becoming the operating system of modern commerce

At Cannes Lions, Sherry Smith, president of retail media, Criteo, discusses the rise of AI-driven shopping, APAC's fragmented retail media landscape and the battle for consumer attention.

Campaign steps up global expansion by launching in Central and Eastern Europe

Campaign steps up global expansion by launching in Central and Eastern Europe

Under new partnership with The Brief Media Company Campaign will enter Poland, the Czech Republic, Slovakia, Hungary and Romania.

The great taste debate: what’s behind adland’s newest obsession?

The great taste debate: what’s behind adland’s newest obsession?

As AI becomes ingrained in work, society and culture, the industry’s thinkers and wider commentators have turned their attention to the concept of taste.

Ad Net Zero, GMSF, Every Brief Counts

Ad Net Zero marks ‘London-to-Cannes’ milestone with key programme updates

Ad Net Zero runs content programme at London Climate Action Week for the first time, in addition to annual presence at Cannes Lions

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Packaging becomes the message and the messenger...

Mother Dairy uses World Environment Day to spotlight degradable packaging...

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