Jul 23, 2009

Apollo Tyres' new website aims for more transparency

Apollo Tyres, which recently underwent a repositioning effort, has unveiled its new website in an exercise that the company calls an attempt to reflect the structural changes that the brand has gone through in the past three years. The site has been created by theIdeaWorks. It consists of five landing pages. The first is for India, second for its Corporate site, a third for Europe and a fourth for South Africa. The fifth is for other markets.  

Feb 03, 2009

theIdeaWorks sells Incredible India at Davos

After Incredible! India@60 in New York, theIdeaWorks has created another Incredible India campaign for the India Brand Equity Foundation and India Tourism for telecastlive coverage of WEF's (World Economic Forum) annual meeting at Davos on the ten global feeds of Bloomberg TV.

Dec 12, 2008

theIdeaWorks creates new Incredible India! campaign for Singapore

A new Incredible India! campaign, developed for India Tourism, Singapore has been launched by theIdeaWorks' Singapore office. Tranquility is one of the themes depicted in the campaign.

Dec 08, 2008

theIdeaWorks wins Special Award

'Different Formulas for Racing in India', the print and outdoor campaign executed by theIdeaWorks' Singapore subsidiary for India Tourism on the sidelines of Singapore's inaugural night Grand Prix won the 1st runner-up Special Award in the Consumer's Choice MRT Station Concourse category at the Singapore Outdoor Advertising Awards 2008. The campaign also made it to the list of finalists in the MRT Train Carriage and Free Postcards categories.