The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings
Newspaper readership has grown by 40 per cent adding 11 crore readers
Will make content for linear and digital platforms that 'appeal to the mainstream and resonate with the youth'
Watch the ad film conceptualised by Creativeland Asia here
Watch the ad film conceptualised by Creativeland Asia
Wins Domino’s, Godrej No.1, Indian Express, among others; brand incubation, TV content take off
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