the economist

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Cannes Lions 2015: Marketers speak up on a 'good brief', agency compensation and 'playing safe'
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Jun 26, 2015

Cannes Lions 2015: Marketers speak up on a 'good brief', agency compensation and 'playing safe'

McDonald's' Matt Biespiel, Mastercard's Beatriz Galloni and Abott's Chris Miller reflected on what will keep marketers up in 2016

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Dave Trott on David Abbott: WRITER WITH A CAP W
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May 27, 2014

Dave Trott on David Abbott: WRITER WITH A CAP W

My favourite David Abbott story is about the Economist campaign.

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The Economist celebrates Nelson Mandela's life with interactive film
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Dec 11, 2013

The Economist celebrates Nelson Mandela's life with interactive film

The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.

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Suprio Guha Thakurta takes on Apac circulation mandate for The Economist
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Mar 12, 2013

Suprio Guha Thakurta takes on Apac circulation mandate for The Economist

Circulation for rest of Asia and India brought under one head

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Goafest 2012 Video: Where are the ideas needed?
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Apr 20, 2012

Goafest 2012 Video: Where are the ideas needed?

Industry experts share their opinions on where are the ideas required in their business

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The Economist reaches 31,000 mark in ABC certified circulation
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Aug 22, 2011

The Economist reaches 31,000 mark in ABC certified circulation

Magazine sees 21% year-on-year growth in India

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