Sep 17, 2021

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

Apollo Tyres' Satish Sharma, president, Asia Pacific, Middle East and Africa, and Remus D’Cruz, head of sports marketing, discuss how the brand has looked at traditional sporting properties as well as esports to attract audiences

Apr 03, 2017

Livpure appoints Famous Innovations

Account won post a multi-agency pitch

Jun 14, 2014

T.O.M. Tweets

Some tweets that caught our attention this week

Oct 08, 2009

Dhoni most persuasive brand endorser: CelebTrack

M S Dhoni has the strongest persuasion power amongst brand ambassadors, states findings from CelebTrack - the joint study by Percept Talent Management and Hansa Research.