‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
Mark Read details the thinking behind the move, including what role AI may have played
Mark Read details the thinking behind the move, including what role AI may have played
Elon Musk’s robust message to advertisers this week betrays a fundamental misunderstanding of the commercial media dynamic
David Finn, who just turned 100, is one of the founding fathers of PR and a throwback to the genesis of the communications industry
Rubenstein was synonymous with high-profile names including New York Yankees owner George Steinbrenner, Michael Bloomberg, Rupert Murdoch, Abe Beame, Mario Cuomo and Fred and Donald Trump
Edelman said the list of potential heirs could include family and non-family members
CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow
PR sub-committee to determine future structure of Publicis Omnicom Group's PR and communications agency brands and assets
In conversation with PRWeek editor-in-chief Steve Barrett, the WPP CEO talks awards, integration, convergence, PR, CMOs and technology, and more.
PRWeek's Steve Barrett chats with the holding company chief about why WPP sold FGS Global.
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.