tech
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Lenovo shifts from awareness to experience to sell enterprise AI
INSIDE THE AD: The ThinkPad Aura campaign swapped conventional ads for live demos and OOH spectacles, testing whether hands-on exposure can sway decision-makers.
IAB Tech Lab launches open-source Trusted Server solution
Moving core advertising from browser to publisher-infrastructure, the tool bypasses browser restrictions, opening up monetisation possibilities for publishers.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
Alphabet posts 15% revenue increase for Q3
Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.
Marketing reimagined: Thriving amidst economic shifts
Korra India CEO Saket Vaidya reveals game-changing strategies that leverage consumer insight and tech innovations to redefine marketing in today’s rapidly shifting landscape.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
What the Microsoft-CrowdStrike outage means for brand reputation
Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
