tata tea
Dentsu Impact bags the digital mandate of Tata Global Beverages
The account will be managed by the Bangalore office of the agency
'The psychological ownership of your brand has shifted': Campaign India Webinar
Kiran Khalap hosted a Webinar last week to decipher who owns the brand
This Women's Day, how Asian brands can move beyond gender stereotypes
Anita Rao Kapur, regional head of brand for Kantar’s Insights Division, shares her thoughts on why some campaigns targeting women work — and some are 'Jane Walkers'.
Campaign India Top 50 Ads of 2017 (3/4)
What was the best work of 2017? The third of a four-part series...
Kwality Walls ad comes under fire for typecasting girl
The ad by consumer goods giant Hindustan Unilever is criticised on social media for typecasting a girl who successfully made her first round roti
Creative Critique: July 2017 (part four)
Our expert panel of Rahul Mathew, DDB Mudra group, Dr A L Sharada from Population First and Prasad Sangameshwaran, Campaign India, analyse the Tata Tea film
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