In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.
The account was won post a multi-agency pitch.
The mandate covers some of the largest group companies but does not include major consumer facing companies like Tata Motors
When boardrooms are at war, do brand custodians duck for cover?
Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500
Brands made a beeline to flaunt their patriotic genes around Republic Day. Can everybody win?
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