targeted
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Jun 18, 2025
India’s Gen Z and young Millennials prioritise digital: Study
23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.
Jul 19, 2024
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
Jun 26, 2024
Indian consumers prioritise value-conscious purchases amidst a surge in experiential spending: Deloitte’s Future of Retail report
Tailoring product assortments and marketing strategies to local preferences to bolster brand connections are highly valued.
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