tam adex

Apr 22, 2024

IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

Apr 10, 2024

Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex

Television recovers to show 3% growth in 2023 over previous year.

Oct 30, 2023

Radio ad volumes see a boost of 72% in H1 2023 over 2021: TAM report

LIC of India topped the list of advertisers in Jan-Jun’23, followed by Maruti Suzuki India

Oct 10, 2023

BFSI ad impressions on digital saw a 91% surge in Jan-Jun’23 over Jan-Jun’22: TAM report

The BFSI sector's ad volumes on television and radio also witnessed growth, even as print saw a fall of 7% during the same period

Nov 03, 2008

SRK tops celebrity endorsements on TV: ADEX data

In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively.  Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.