tam adex

Nov 03, 2008

SRK tops celebrity endorsements on TV: ADEX data

In TAM's Adex analysis of celebrity endorsement on TV during H1 '08, 'Celebrities' of the Indian film industry garnered the largest share (81%) followed by 'Sports' and 'TV Stars' with 16% and 3% share respectively.'Bollywood Actors' led with 47% share of celebrity endorsement ad volumes on TV followed by 'Bollywood Actresses' and 'Sports' personalities with 34% and 16% share respectively.  Shah Rukh Khan, MS Dhoni and Hrithik Roshan were the top three celebrities with maximum number of advertisers endorsed by them during H1 '08.