tam adex

Feb 10, 2025

Radio ad volumes grow by 18% in Q4-2024: TAM AdEx

Radio advertising in India witnessed a moderate 2% growth in 2024 compared to 2023, according to the report.

Jan 29, 2025

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

Oct 28, 2024

FMCG TV, print ad volumes dip by 6% in H1’24: TAM AdEx report

Ad volumes for digital medium rose by 7%, and those on radio by 1% during H1 2024.

Apr 22, 2024

IPL 17 sees record 59% increase in ad categories, fuelling fierce brand competition

The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.

Apr 10, 2024

Radio continues its dream run in 2023, as digital falters in FMCG ad volumes over 2022: TAM Adex

Television recovers to show 3% growth in 2023 over previous year.