taj

Mar 08, 2011

"In the digital world, no matter who you are, you're exposed": Interbrand's Green

Interbrand Asia Pacific chief executive officer, Stuart Green, offers his views on social media, digital, and why brands should maybe think twice before signing on for that cricket sponsorship, among other things

Mar 07, 2011

VIDEO: "In the digital world, no matter who you are, you're exposed": Interbrand's Green

Interbrand Asia Pacific chief executive officer, Stuart Green, offers his views on social media, digital, and why brands should maybe think twice before signing on for that cricket sponsorship, among other things

May 26, 2009

Ashok Lalla joins Euro RSCG as president, digital

Ashok Lalla, director, Internet marketing, Taj Hotels has quit the hotel chain. He is moving on to Euro RSCG as president, digital. In his new role, he will oversee the development of digital brand communications strategy for the brands.   Commenting on his new role, Lalla said, "Digital brand communications goes far beyond merely creating websites, widgets and virals, we will help clients unleash the real power of digital marketing as a means to deepening customer-brand affinity and bringing brands to life in all their dimensions."

Mar 12, 2009

Has measurement been the bane of digital?

In using the measurement card as the USP, do digital agencies shortsell the medium, asks Campaign India.

Oct 15, 2008

Rediffusion Y&R has moved

Rediffusion Y&R is in the process of shifting offices and the agency used the opportunity to announce the move through a series of outdoor campaigns. One of the billboards reads 'Kingfisher Account moves' in bold with a smaller text on the bottom right hand corner that says Rediffusion – Y&R has moved to Terminal 9, 3rd Floor, Nehru Road, Vile Parle (East).  Another reads 'Taj account moves' and 'Colgate account moves' with the same text at the bottom.