taiwan
ExploreMetro app helps navigate subways in major Asian cities
The popular ExploreMetro app makes it easy to navigate city subways in Shanghai, Beijing, Guangzhou, Hong Kong and Singapore.
Taiwanese beer: China offers profits for Taiwanese brewers
Beer vendors struggle with a declining market, but China offers profits for Taiwanese brewers.
CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan
Sony Handycam has created a ‘Witness love film festival’ to combat the decline in the camcorder market in Taiwan.
US beef: Regaining trust in Taiwan
US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
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