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D-Code 2019: ‘It’s about content and not format, length or spends’: Srivats TS
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Aug 09, 2019

D-Code 2019: ‘It’s about content and not format, length or spends’: Srivats TS

Srivats TS from Swiggy and Facebook's Nirmal Pulickal give their advice on how to break the digital code

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D-Code 2019: 'Leverage the two-way communication digital allows you to have'
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Aug 08, 2019

D-Code 2019: 'Leverage the two-way communication digital allows you to have'

Google's Vikas Agnihotri and Spotify's Amarjit Singh Batra give advice to marketers to crack the digital code

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Fogg overtakes celebrities as most recalled ad in World Cup
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Jul 03, 2019

Fogg overtakes celebrities as most recalled ad in World Cup

Advertising that harped on product features score extremely low on likeability

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Cannes Lions 2019: 12 shortlists for India on day three
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Jun 19, 2019

Cannes Lions 2019: 12 shortlists for India on day three

Dentsu Webchutney gets half of them; FCB Ulka (two), Wunderman Thompson (two), Offroad Films and Ogilvy also in contention for a metal

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Blog: A Whopper of an idea Swiggy and Zomato may want to emulate
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Jun 06, 2019

Blog: A Whopper of an idea Swiggy and Zomato may want to emulate

The author analyses Burger King's move of testing real-time burger delivery to cars stuck in Mexico City traffic congestion.

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Opinion: D-Boys - inka time kab aayega?
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Feb 25, 2019

Opinion: D-Boys - inka time kab aayega?

The author urges Swiggy and Zomato to look at privileges for delivery boys given the dangers they face on the road