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Cannes Contenders: Havas trains its sights on Lions
From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, tech and creative risk.
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From doorbells to stock bells: Swiggy’s decade rings on
Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
Swiggy Instamart and Hamleys blend nostalgia and speed in latest campaign
The quick-commerce platform teamed up with Havas Media Tribes to craft an OOH campaign that spotlights instant gratification when it comes to toys.
Swiggy unveils digital marketing tools for restaurant partners
The new features on the platform help restauranteurs to boost their online presence via social media and WhatsApp.
Picks of the week: Mother's Day campaigns 2024
From McDonald's to Mother Dairy, these are our top picks for the most heart-heartwarming and tear-jerking campaigns for mums in 2024.
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