Havas Creative India enters Cannes with two precision plays: one hijacked cricket chatter in real time, the other turned electoral ink into front-page civic media.

Sabastian Sawe’s London Marathon win validated years of adidas engineering work, showing substance still matters more than spectacle-led branding.

From lullabies to lunchbox phrases, brands mined nostalgia and domestic rituals to frame motherhood through everyday emotional labour.

Review is part of Heineken’s ambition to create a “more streamlined, effective and future-fit agency model”.

As rivals cut routes, freeze spending and brace for higher fuel costs, Tony Fernandes doubles down on expansion with a new airline, a 150-aircraft Airbus order and a contrarian marketing strategy.

WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.

This year’s Mother’s Day campaigns mined everyday rituals, emotional labour and invisible caregiving to turn domestic moments into brand narratives.