Brands came out in force for the big game.
Amazon and Google used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of the year.
Regulars such as Budweiser will again make an appearance, but there will also be first-time Super Bowl advertisers like Amazon and Kia
Watch the spot by Omelet here
As brands begin to roll out their teasers ahead of the big game, Marketing and Unruly look back on the top 20 most-shared Super Bowl ads on social media.
Watch the finalists of this year’s ‘Crash the Superbowl’ contest and vote for your favourite
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