Our colleagues at Campaign US have been collecting this year's Super Bowl ads. See the big-money spots from Tide, Anheuser-Busch, McDonald's, Toyota, GM, Doritos and many more here
Second-screen activations included influencer partnerships and social media sweepstakes
Brands came out in force for the big game.
Amazon and Google used very different approaches, but both chose to focus on voice assistants for their most high-profile ad campaign of the year.
Regulars such as Budweiser will again make an appearance, but there will also be first-time Super Bowl advertisers like Amazon and Kia
Watch the spot by Omelet here
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