With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.

“We focus on growing clients’ businesses and brands, not just delivering marketing services,” said global CEO Takeshi Sano, as the network reported modest Q1 growth.

A product seen on a short-form content platform is desirable, but only deemed essential when a friend owns it, per a report from Rukam Capital.

While acknowledging that the practice is unlikely to be eliminated, industry stakeholders suggest how the awards creative integrity can be preserved at a global level.

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

Managing partner Varun Shah argues that AI can scale assets, but human instinct, cultural nuance and craft still determine advertising relevance and business outcomes.

New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.