KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.
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KRBL Limited’s vice president for marketing and organised trade maintains that the biggest challenge for marketers is creating a distinct brand identity in a cluttered FMCG space.
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WPP Media’s global chief strategy officer retires
Damian Blackden leaves ad industry after 37 years in media.
WPP launches AI editor for media clients’ YouTube ads
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X advertiser boycott lawsuit dismissed
The case claimed brands including Unilever and Mars and the WFA had worked together to withhold advertising on the platform.
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