strategy

Jan 20, 2020

WolfzHowl and Leap Frog Strategy form a strategic partnership

The tie-up is aimed towards targetting the post-digital, integrated era of brand management

Mar 29, 2016

Cheil appoints Neeraj Bassi chief strategy officer

Takes over from Sonal Narain, who handled the function since June 2015 and has now exited the agency

Mar 14, 2016

AMES 2016: First set of speakers and themes revealed

Asian Marketing Effectiveness & Strategy Conference & Awards will take place on 31 May in Singapore

Dec 01, 2015

Is strategy an endangered species in media agencies?

By solely focusing on data and content, do you run the risk of losing the long-term perspective?

Oct 30, 2015

Warc Prize for Asian Strategy: Lowe wins Grand Prix for Idea #NoUlluBanaoing

Agency bags Gold, Silver and Bronze in South Asia leg; BBDO strikes Gold for Whisper ‘Touch the Pickle’

Jul 30, 2015

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off