Takes over from Sonal Narain, who handled the function since June 2015 and has now exited the agency
Asian Marketing Effectiveness & Strategy Conference & Awards will take place on 31 May in Singapore
By solely focusing on data and content, do you run the risk of losing the long-term perspective?
Agency bags Gold, Silver and Bronze in South Asia leg; BBDO strikes Gold for Whisper ‘Touch the Pickle’
In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off
In the first of a two-part series on the theme, the author contends that creatives need strategists, but strategists don't need creatives
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