strategy

Aug 20, 2025

Breaking silos: The rise of the hybrid agency model

As marketing demands speed and cohesion, hybrid agencies fuse strategy, creativity, and execution to deliver smarter, faster brand outcomes.

Jul 25, 2025

Consumers rewrite the rules — marketers can’t copy-paste anymore

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy playbooks.

May 26, 2025

Did the strategic planner just kill the advertising agency?

It's time for the strategic planning profession to be redeployed, at the very least, to improve efficiency and creativity, writes the founder of Australian independent agency, Thinkerbell.

May 23, 2025

Shaping stories, not spin: The power of early communication

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

May 21, 2025

‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.

Mar 28, 2025

Whose gaze is it anyway?

Advertising must unlearn a lot to see women as complex, independent individuals—free from the conventional, patriarchal lens, says VIRTUE Asia strategy director for India.