strategy

Premium
Cheil appoints Neeraj Bassi chief strategy officer
Premium
Mar 29, 2016

Cheil appoints Neeraj Bassi chief strategy officer

Takes over from Sonal Narain, who handled the function since June 2015 and has now exited the agency

Premium
AMES 2016: First set of speakers and themes revealed
Premium
Mar 14, 2016

AMES 2016: First set of speakers and themes revealed

Asian Marketing Effectiveness & Strategy Conference & Awards will take place on 31 May in Singapore

Premium
Is strategy an endangered species in media agencies?
Premium
Dec 01, 2015

Is strategy an endangered species in media agencies?

By solely focusing on data and content, do you run the risk of losing the long-term perspective?

Premium
Warc Prize for Asian Strategy: Lowe wins Grand Prix for Idea #NoUlluBanaoing
Premium
Oct 30, 2015

Warc Prize for Asian Strategy: Lowe wins Grand Prix for Idea #NoUlluBanaoing

Agency bags Gold, Silver and Bronze in South Asia leg; BBDO strikes Gold for Whisper ‘Touch the Pickle’

Premium
Is it time to unbundle strategy and creative? (Part 2)
Premium
Jul 30, 2015

Is it time to unbundle strategy and creative? (Part 2)

In the second and concluding part on the subject, the author says strategy must drive execution every step of the way, and not be siphoned off

Premium
Is it time to unbundle strategy and creative? (Part 1)
Premium
Jul 30, 2015

Is it time to unbundle strategy and creative? (Part 1)

In the first of a two-part series on the theme, the author contends that creatives need strategists, but strategists don't need creatives