Nov 29, 2019

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness

Mar 09, 2018

Weekend Watch: Stayfree's 'Thank God it’s my period'

Watch the film conceptualised by DDB Mudra here

Sep 27, 2013

Warc Prize for Asian Strategy 2013: Ogilvy India strikes Gold for ‘Voltas All Weather AC’, bags two Special Awards

Lifebuoy (Lowe), Once Again (O&M), Pepsico (JWT), Stayfree (McCann) work win Silver; TOI (JWT), Mediker (BBH, Madison Media, others), Diageo (BBH) campaigns bring Bronze