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Opinion: Marketing effectiveness – the holy grail
Nov 29, 2019
Mehul Shah

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
Nov 12, 2019
Sandeep Goyal

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

MMGB: Shocked Aamir Khan bargains for Star's 'value pack'
Dec 17, 2018
Campaign India Team

MMGB: Shocked Aamir Khan bargains for Star's 'value pack'

Watch the film conceptualised by Star's in-house team here

Pick of the Week: Star Plus
Mar 03, 2017
Campaign India Team

Pick of the Week: Star Plus

The ad featuring Aamir Khan brings a new thought alive while ensuring continuity

Agency Spotlight February 2017: Ogilvy & Mather
Feb 28, 2017
Campaign India Team

Agency Spotlight February 2017: Ogilvy & Mather

The agency's work puts it in the spotlight again

Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'
Feb 27, 2017
Campaign India Team

Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'

Watch the film conceptualised by Ogilvy & Mather here

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