star plus

Nov 29, 2019

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness

Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

Dec 17, 2018

MMGB: Shocked Aamir Khan bargains for Star's 'value pack'

Watch the film conceptualised by Star's in-house team here

Mar 03, 2017

Pick of the Week: Star Plus

The ad featuring Aamir Khan brings a new thought alive while ensuring continuity

Feb 28, 2017

Agency Spotlight February 2017: Ogilvy & Mather

The agency's work puts it in the spotlight again