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Opinion: Marketing effectiveness – the holy grail
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Nov 29, 2019

Opinion: Marketing effectiveness – the holy grail

The author looks to decode effectiveness

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Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next
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Nov 12, 2019

Blog: Sony Sab emerges as India's number one GEC, parent Sony Entertainment comes next

The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel

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MMGB: Shocked Aamir Khan bargains for Star's 'value pack'
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Dec 17, 2018

MMGB: Shocked Aamir Khan bargains for Star's 'value pack'

Watch the film conceptualised by Star's in-house team here

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Pick of the Week: Star Plus
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Mar 03, 2017

Pick of the Week: Star Plus

The ad featuring Aamir Khan brings a new thought alive while ensuring continuity

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Agency Spotlight February 2017: Ogilvy & Mather
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Feb 28, 2017

Agency Spotlight February 2017: Ogilvy & Mather

The agency's work puts it in the spotlight again

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Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'
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Feb 27, 2017

Star Plus extends 'Nayi Soch' with Aamir Khan, and his shop 'Gurdeep Singh & Daughters'

Watch the film conceptualised by Ogilvy & Mather here