SPIKES ASIA - Mark Holden, global planning and strategy director at PHD, took a look into the future in his session '2016 - Beyond the horizon'.
ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their influence, Remi Babinet, global chief creative officer of Havas, told Spikes Asia 2011 today.
Creative agencies should take a more proactive approach to connect with consumers, Matias Palm-Jensen said in his session at Spikes Asia 2011
In a wide-ranging live interview with Campaign Asia-Pacific’s Atifa Silk, global CEO of the Omnicom Group John Wren offers his thoughts on the network’s outlook, its position in the ongoing battle for creative talent, and the importance of Asia in a faltering world economy
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