The Times of India ranked as the #2 brand in the ACT Good Report 2026 with two of its campaigns featuring in the top 20 most impactful campaigns for social and environmental change. Havas Worldwide India’s ‘Ink of Democracy’ was named the world’s second most impactful campaign, while VML India’s ‘#UnPlasticIndia’ ranked 17th.
The ACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact. Compiled by ACT Responsible in collaboration with WARC, the report combines performance in the WARC Creative 100 Ranking, the global benchmark for creative excellence, with results from the ACT Collection’s annual program, including the ACT exhibition, ACT Care Awards, ACT Tributes (public vote), and the ACT database.
This year, 1,008 campaigns from 67
A third entry from India, Illumineye Communications’ ‘Save for later’, which ranked 35th, propelled India to the fourth position, after France, US and the UK.
Globally, Publicis Conseil’s 'Three Words' for AXA was named the world’s most impactful campaign for social good, with France taking the top country spot. Publicis Conseil ranked as the #1 agency, Publicis Worldwide led as the top network and AXA was named #1 brand, reinforcing the growing role of major advertisers in driving purpose-led creativity.
Isa Kurata, ACT Responsible co-founder, said, “It’s encouraging to see creative leadership and social impact now deeply connected. What’s changing is who’s driving it: we clearly see brands stepping up, using creativity to take a stand on real-world issues. But let’s be clear: NGOs still rely heavily on the industry’s support to continue raising funds and driving impact. The ACT Good Report exists to inspire the industry to do both. Our partnership with WARC strengthens that mission on a global stage.”
