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Valentine’s Day marketing finds its punchline

Brands swap sentimentality for satire, using humour to navigate culture, commerce and clutter.

Dentsu reports record loss ahead of CEO transition, suspends dividends

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.

Leo India tops tally at Effie India Awards 2025

Grand Effie goes to McCann, Gurugram for Nestle India’s Maggi campaign

Publicis hires former WPP Studio X global chief operating officer Sean Palmer

Palmer relocates to London after 20 years at rival WPP.

Creative gardening with industry vet Bobby Pawar

A candid conversation with one of India’s most awarded creatives.

Love reimagined: Valentine’s Day moves beyond roses and romance

This year’s campaigns show a shift from couple-centric romance to culturally coded storytelling shaped by Gen Z vocabulary.

In the age of self-love, is Valentine’s Day losing its relevance?

Once considered overly commercial, Valentine’s Day seems to be regaining relevance.

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LATEST WORK

Phools, nostalgia and Instamart’s viral Valentine play

While the Bollywood flower symbolism has potential for online virality, the film raises questions...

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THE WORK

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