The head coach of the Indian cricket team discussed what corporates can learn from sport, how social media should be ignored by athletes, the 1983 World Cup win, Audi and more...
Industry experts weigh in on questions that come with brands being trolled for their ambassadors, and endorsers not being able to live up to the brand’s ethos
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Although Adani Wilmar has temporarily withdrawn all its TVCs featuring the former Indian cricketer, it continues with him as ambassador
The author has advice for brands during controversial situations
Option Design has conceptualised the campaign
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