Watch the multi-film campaign conceptualised by Phantom Ideas here
Q&A with Constantin WU Haoran, overseas brand manager and global brand management department, Oppo Mobile Telecommunications
Speedy Singhs, Mausam, Johnny English Reborn, Zookeper and Abduction release this weekend
The company's product portfolio includes refrigerators, washing machines, microwaves and air conditioners
Spice, which has interests in telecom, entertainment, financial services and technology has appointed actress Sonam Kapoor as its brand ambassador. Kapoor will be the face of the company across the mobility businesses including mobile handsets, mobile retail and value added services.
Montblanc has rolled out its first TV-led campaign in India. Created by O&M, the commercial features actor Anil Kapoor and his daughter Sonam. The campaign takes forward the brand's base proposition, which says that a Montblanc is not just a pen, but a heritage or legacy that is passed on from generation to generation.
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