solutions
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K-Beauty in India: From fandom to formulas, pricing becomes the real battle
The sector sees 35% brand expansion and strategic pricing shift in India, reveals a Sciative Solutions report.
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
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Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Quantum Consumer Solutions appoints Mriganka Shome as associate partner
Agency also hires Shome's team members Ankur Srivastava and Lakshay Jamwal
Godrej Goldilocks presents amusing uses for the ‘personal’ locker
Watch the ad films conceptualised by J. Walter Thompson here
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