Jul 06, 2016

Godrej Goldilocks presents amusing uses for the ‘personal’ locker

Watch the ad films conceptualised by J. Walter Thompson here

Sep 10, 2015

Catch Garam Masala promises undivided attention to food

Watch the film conceptualised by Everest Brand Solutions here

Jul 29, 2015

Pramod Sharma returns to Rediffusion Y&R as ECD

Had exited in November 2014 to join Soho Square; will head Tata Motors and Heinz mandates

Feb 26, 2015

Parle turns 'simply good' with its new range

Watch the film conceptualised by Everest Brand Solutions here

Jun 22, 2010

Swati R promoted to vice-president at Solutions I Digitas

Marketing services company Solutions I Digitas has promoted Swati R to the position of vice president, customer relationship management (CRM). In this new role, she will be responsible for conceptualization and setting up of programmes, managing of programme operations, data analytics, strategic inputs on course corrections and programme enhancements.

Apr 08, 2008

Global Consumerism spawning international DM expansion

It's a reality now that marketers and their DM partners are feeling the effects of shifting, even declining, budgets, and many are nimbly making tweaks to their business models. InfoUSA is like many others who are grappling with the slow¬ing growth of the direct mail business, and it has worked to build up its technological capabilities, enhancing the power of its database offerings.