solutions
Gen Z: The new conservative
To truly connect with Gen Z, brands must move beyond virtue signaling and display genuine commitment to their stated values through actions, says Quantum Consumer Solutions associate.
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Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
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Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Quantum Consumer Solutions appoints Mriganka Shome as associate partner
Agency also hires Shome's team members Ankur Srivastava and Lakshay Jamwal
Godrej Goldilocks presents amusing uses for the ‘personal’ locker
Watch the ad films conceptualised by J. Walter Thompson here
Catch Garam Masala promises undivided attention to food
Watch the film conceptualised by Everest Brand Solutions here
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