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Jun 04, 2010

Why smell like a woman, asks Meridian's new TVC for Wild Stone talc

Meridian Communications has launched a new TV campaign for Wild Stone Talc for Men. This is the first time that Wild Stone Talc is using television advertising. (Its range of deodarants already uses TV advertising in a big way).

Dec 22, 2009

ITC Foods spoofs dubbed Hollywood flicks in new Bingo! Chips campaign

Soon after unveiling a campaign for its recently launched Red Chilli flavour, ITC Foods' Bingo! Chips has rolled out its latest campaign for the International Cream and Onion flavour. Conceptualised by O&M, the TV-led campaign aims to take forward Bingo! Chips' tongue-in-cheek humour.

Mar 30, 2009

Virgin Mobile rolls out a ‘hatke’ campaign for vGlide

Virgin Mobile has come out with yet another ‘quirky’ campaign to promote its recently launched vGlide phone. “The objective of the campaign is to highlight the extremely stylish vGlide slider phone at an unbelievable price,” said Sandeep Pathak, CEO, Bates 141. "Most slider phones in the Indian market are expensive and thus, we wanted to highlight the price factor without moving away from the Virgin Mobile DNA."Watch the TVC here:

Apr 14, 2008

SET Max builds up IPL pitch with new campaign

With the DLF Indian Premier League set to kick off from April 18th, the noise around the much awaited Twenty20 series has been getting louder by the day. SET Max which won the broadcast rights for the series for a ten year period, along with World Sports Group (WSG) for an estimated sum of $1.03 billion recently launched its high decibel television campaign.