social media crisis

Nov 06, 2024

An insider’s playbook to PR crisis mitigation

In today’s social media-driven world, Boomlet Group's co-founder and CEO believes that swift and authentic crisis management is essential as brand reputation can shift in seconds.

Sep 25, 2012

CMO World Tour: How Yum Brands managed its Malaysian YouTube crisis

Frédéric Colas, CSO, Fullsix, interviews Vipul Chawla, CMO, Yum Brands Asia, in this part of Campaign Asia's CMO World Tour project

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