social media advertising

Jun 17, 2025

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

Mar 22, 2024

From ‘credible?’ to ‘incredible!’: Measuring influencers' influence

Influencer marketing can be a fickle, seemingly random practice, but rigorous research, investing in proven measurement strategies, and a focus on generating data-driven results can help make the often opaque marketing strategy clear

Aug 18, 2020

YouTube named most responsible social platform

However, there is still work to be done.

Dec 06, 2017

Unmetric Engagement Meter: Facebook top 20 (21-30 November)

Posts from TVS Apache, Tripoto, Big Bazaar and more...

Nov 29, 2017

Unmetric Engagement Meter: Facebook top 20 (11-20 November)

Posts from Axis Bank, WeddingSutra, Via.com and more...

Nov 15, 2017

Unmetric Engagement Meter: Facebook top 20 (1-10 November)

Posts from Oppo, WeddingSutra, Cadbury Dairy Milk Silk