social
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Is your brand ready to ride the social search wave?
With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.
Meta's APAC chief Dan Neary steps down after more than a decade
Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience engagement, reach and ad revenues.
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AI is not the villain, the demand for ‘virality’ is
When brands prioritise gimmicks over genuine messaging, consumer trust is often the casualty, says Social Panga’s copy lead.
Locobuzz targets INR 100 crore revenue in the next 18 months
Unveils CMOVerse.ai, an AI-powered marketing intelligence tool to assist brands to obtain real-time insights from social media data.
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Musk’s X battles India in court while advertisers continue to play hardball
The social media platform challenged India’s content-blocking rules as advertisers still continue to adopt a wait-and-watch approach in the country and globally.
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Meta to begin testing Community Notes feature across Facebook, Instagram and Threads
Following its move away from third-party fact-checking, Meta’s Community Notes feature is intended to be less biased and more scalable.
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