Jun 04, 2024

Why Gen Z prefers influencers over A-list celebs

Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.

Apr 02, 2024

24 hours with...Mehul Gupta

Catch up with Mehul Gupta, co-founder and CEO of SoCheers, as he takes us through a day in his life.

Jun 06, 2022

Cannes Contenders 2022: SoCheers

Believe your entry deserves a Lion? Send us the work and the case

May 05, 2022

Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix

Mindshare's metal haul consisted of seven Gold, four Silver and four Bronze; Lodestar (three), Madison (two), Initiative (two), Fulcro (two), SoCheers, Schbang, Bennett Coleman & Co and Mindshare Bangladesh among the Gold winners

Apr 29, 2022

SoCheers wins creative and digital for Keya Foods

Account won post a multi-agency pitch

Apr 11, 2022

News updates - week of 11 April

In the news: GNC India, Parva, Pitchfork Partners, PR Professionals, SoCheers