snapchat
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year
Adland in UK demands change to stop racism in open letter to Facebook, Twitter and Snap
Letter comes in a week during which racists took to social media to target England’s black players following the Euro 2020 final
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Snapchat introduces Public Profiles for businesses
The feature is free and instantly discoverable throughout the app
Snap’s ad spend bounces back after pandemic decline
The company’s Q4 earnings call revealed advertisers are coming back
Snap revenue climbs, but monetising new users remains challenging
Social media platform's revenue rose 52% for the third quarter, daily active users climbed 18% and overall per user revenue jumped 28%.
Snap's plans to take on Asia amid growing competition
One of the early pioneers of the short-video format, 9-year-old Snapchat is now eyeing Asia-Pacific for user and advertiser growth. But has it left it too late to invest in the region?
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