Nov 15, 2016

Are 'feel good’ festive ads failing to cut through?

With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders

Sep 14, 2016

Borosil Larah tables a twist in the tail, makes ordinary food seem special

Watch the ad film conceptualised by Sideways here

Jun 08, 2016

Adlabs Imagica woos visitors with ‘vanishing’ e-mail

Conceptualised by Sideways using proprietary IP; 7 pc open rate claimed

Jul 07, 2015

Double Standards: Is long-format video leading to better creative?

Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos