Aug 24, 2020

Great Learning puts the emphasis on education

Watch the film conceptualised by Sideways

Nov 15, 2016

Are 'feel good’ festive ads failing to cut through?

With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders

Sep 14, 2016

Borosil Larah tables a twist in the tail, makes ordinary food seem special

Watch the ad film conceptualised by Sideways here

Jun 08, 2016

Adlabs Imagica woos visitors with ‘vanishing’ e-mail

Conceptualised by Sideways using proprietary IP; 7 pc open rate claimed

Jul 07, 2015

Double Standards: Is long-format video leading to better creative?

Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos