With sentimental and emotional triggers becoming ubiquitous, differentiation is a challenge, say adlanders
Watch the ad film conceptualised by Sideways here
Conceptualised by Sideways using proprietary IP fade.li; 7 pc open rate claimed
Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos
'The ambition was to create the greatest problem-solving outfit': Abhijit Avasthi, on new venture 'Sideways'
The new entity will be up and running by end-July 2015
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