Jun 04, 2024

Why Gen Z prefers influencers over A-list celebs

Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.

May 31, 2024

Wildcraft targets explorers with its ‘Adventure ready’ campaign

It also launched its ‘Wildcraft Storyboard’ content IP, envisioned as a content series to capture every backpacker's zeitgeist and inner spirit.

Apr 30, 2015

TVS underlines whistle-inducing style quotient of Titanium Star City+

Watch the film conceptualised by McCann Worldgroup here