In an industry often drawn towards complexity, Cheil India’s Shubham Dangwal and Aishwarya Mitra found that the most effective ideas are sometimes hiding in plain sight.
LATEST
India’s newest pet parents are changing what’s on the menu
The country’s premium pet food category is still in its early stages, but changing attitudes towards four-legged family members are creating a billion-dollar opportunity.
Adobe expands enterprise AI ambitions with CX Enterprise Coworker
The tech company bets on AI coworkers as brands seek outcomes, not experiments.
One second, two creatives, one ticket to Cannes
In an industry often drawn towards complexity, Cheil India’s Shubham Dangwal and Aishwarya Mitra found that the most effective ideas are sometimes hiding in plain sight.
This World Cup, the second screen will move up front
Snapchat's UK boss Jake Thomas argues that the future of live sport is not just broadcast; it is mobile, social and participatory.
A function that cannot measure 'judgment' cannot defend it
As AI reshapes the communications function, the profession is hiding behind a word it has never had to prove.
From pasta to noodles: Kellogg’s turns to an Indian studio to build a category in the Ivory Coast
Dream Slate Pictures’ campaign, now a Cannes Lions 2026 Creative Commerce contender, highlights how consumer behaviour change and AI-enabled creativity can drive measurable commercial outcomes.
From social feeds to shopping carts, Flipkart and Meta bet on creator commerce
The initiative launches first on Facebook, with Instagram slated for the next phase of the rollout across Meta’s platforms.
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