In India Interactive Avenues - A Reprise Network Company will lead the e-commerce offering
He was earlier with Madison Retail Paradigm
DDB MudraMax hands take on additional responsibilities for Group's Shopper Marketing offering
A sister agency of TBWA, The Integer Group specialises in promotional, retail and shopper marketing
The Eye on Asia 2010 retail findings were based on in-home and online conversations and shop-alongs with over 2,100 shoppers from eight countries namely Australia, China, India, Indonesia, Japan, Korea, Malaysia and Vietnam. The key focus was on young singles and couples between the ages of 18-24 years, and mothers with kids between 4-12 years.
After a multi-agency pitch, Coca-Cola India has appointed OgilvyAction, the activation arm of Ogilvy India, for creating shopper marketing programs for the company’s brand portfolio. The agency will work across all key channels where Coca-Cola India operates in the country, to engage and convert shoppers into buyers at critical points of sale and drive consumption.
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