For the CDO, the goal is simple – budget for how India actually works.
LATEST
61% of consumers say influencer content has become more credible
The iCubesWire report shows that influencer marketing is no longer just a visibility channel, but a core enabler of credibility, consideration, and conversion.
If I were the Finance Minister… with BBDO’s Kaizad Pardiwalla
For the CDO, the goal is simple – budget for how India actually works.
Meta hits $200 billion revenue milestone on AI-powered ad surge
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
Ajay Gupte exits WPP Media; Shekhar Banerjee to take over
Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver measurable business impact, the agency said.
If I were the Finance Minister… with Soumya Mohanty
As consumer sentiment shifts from optimism to a more pragmatic outlook, the Kantar MD takes the hot seat.
If I were the Finance Minister… with Centrick’s Roy Menezes
From taxing salaried income to GST rationalisation, Menezes’ Budget is geared toward one principle – Deflation 2030.
Two-thirds of shoppers use AI for product discovery, but 92% still trust human reviews
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
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