The entity is a merger of Arc Worldwide, Ecosys OOH and Solutions
Moves from Mindshare Fulcrum
Indian Media Exchange (IMX) has launched a new deal management and inventory administration tool, i-Deal. The tool will allow investment managers of IMX and planners and implementation executives in Starcom and ZenithOptimedia to access the deals of clients. The system will also keep track of pricing, inventory levels and consumption status and alert users as per pre defined routines.
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