Mar 24, 2022

We are conscious of the brand clutter around the IPL: Kartik Mohindra

The CMO of Pernod Ricard India speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals and how the brand aims to break through the sponsorship clutter in the IPL

Jul 11, 2018

Opinion: ASCI on surrogate advertising: Too little, too late

The author reproduces an e-mail exchange with the ASCI regarding surrogate advertising during the IPL