scale
3 days ago
KlugKlug reveals India’s INR 10,000 crore influencer marketing scale, exposing undercounted spend
New data from the agency also highlights gaps in traditional measurement and untracked brand-spend channels.
Mar 18, 2025
TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
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