scale

3 days ago

KlugKlug reveals India’s INR 10,000 crore influencer marketing scale, exposing undercounted spend

New data from the agency also highlights gaps in traditional measurement and untracked brand-spend channels.

Mar 18, 2025

TV broadcasters' margins to grow 3% by 2027: Study

The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.