sbi life
A selection of Independence day advertising
Here's a pick of advertising around India's independence day
SBI Life portrays quirky indulgence, promises to fulfill wishes
Watch the TVC conceptualised by Ogilvy & Mather here
Images from IndIAA Awards 2015
Winners of the first IndIAA Awards, picked by an august jury chaired by Unilever's Harish Manwani, were honoured in Mumbai on 13 October 2015. Here are images from the awards night. Ogilvy & Mather was behind six of the 16 winning campaigns of the night.
SBI Life communicates its insurance plans with metaphors from life
Watch the TVC created by Ogilvy & Mather
SBI Life rolls out new campaign after two-year hiatus
After a hiatus of two years, SBI Life has launched a new TV-led campaign. Created by Ogilvy India, the communication aims to simplify insurance as a benefit for the long term.Said Piyush Pandey, chairman, Ogilvy India said, "I am delighted with the simplicity that SBI Life has always had. We have always reached out to people and connected with them emotionally. And this new commercial is a fresh and romantic take on a young couple’s dreams of their older age. I am extremely proud of it."
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