Dentsu India has launched its new CRM and loyalty practice unit, ClozR, in a joint partnership with Serco BPO. The unit will focus on one-to-one brand communications both in the digital and offline space.Denstu had recently appointed Satish Sathyanarayana as COO for the division. The unit will provide services in India and Middle East markets and will operate with offices in Mumbai, Delhi, Bangalore and Dubai.
Dentsu India has appointed Satish Sathyanarayana (pictured) as chief operating officer for its soon-to-be-launched CRM and loyalty practice agency which would operate both in the digital and offline space. He will be based out of Delhi and will report to Rajesh Aggarwal, president, Denstu India.Sathyanarayana comes from Wunderman India where he was CEO. He started his career with Canon, followed by stints at Xerox, Digital (now HP), Hutchison (now Hutch), Hindujas and Haymarket. He has also worked for OgilvyOne.
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