LATEST

Why OpenAI advertising matters – and how it could change the advertising industry

The ad industry is moving away from making your brand visible to making sure it's worthy of recommendation.

WPP hands group CSO remit to AKQA boss Baiju Shah

WPP hands group CSO remit to AKQA boss Baiju Shah

Shah was hired from Accenture Song in 2025.

Ikea picks creative agency

VCCP has emerged victorious in the review, which kicked off last year and was handled directly by the brand.

APAC ad growth slows to 5.9% but retains global lead: Dentsu

Dentsu points to a maturing digital ecosystem, with spend consolidating around social, commerce and CTV while legacy formats plateau.

MSL India - PR Awards 2026

PRWeek India - PR Awards 2026: Winners announced

MSL India and L&T Finance claimed top honours at a power-packed celebration at The Nines in Juhu.

India’s newest pet parents are changing what’s on the menu

The country’s premium pet food category is still in its early stages, but changing attitudes towards four-legged family members are creating a billion-dollar opportunity.

Adobe, Artificial intelligence, WPP, Omnicom

Adobe expands enterprise AI ambitions with CX Enterprise Coworker

The tech company bets on AI coworkers as brands seek outcomes, not experiments.

See More

LATEST WORK

Tanishq turns old gold into new currency...

Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand...

WATCH

THE WORK

See More

PARTNER CONTENT

Podcasts