samsung ads

Sep 14, 2023

Opinion: Smart TVs, streaming and advertising - how the web has transformed TV

Advertisers taking advantage of the benefits CTV offers are likely to be rewarded by their audiences, explains the author

Jul 13, 2022

10% lift in purchase intent through CTV campaigns: Report

In partnership with MiQ and Samsung Ads, along with Kantar as its research partner, the report highlights the efficacy of a brand on connected TV

Feb 09, 2022

Samsung Ads picks Magnite for OTT and CTV inventory in India

Magnite has been working with Samsung in the US, EMEA and LATAM

Sep 08, 2021

The Trade Desk collaborates with Samsung Ads for programmatic CTV

The partnership aims to help Indian marketers reach engaged Indian viewers across the open internet