samsung
Samsung is Asia's favourite brand for eighth year running
Featuring in seven product categories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.
Samsung CMO vies to make her brand more human than Apple
Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO
Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity
Asia’s Top 1000 Brands for 2018: Samsung is still Asia’s favourite brand
Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.
Cannes Contenders 2018: Cheil WW India
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Cannes Contenders 2018: Lodestar UM
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