samsung

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Samsung is Asia's favourite brand for eighth year running
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Jun 11, 2019

Samsung is Asia's favourite brand for eighth year running

Featuring in seven product categories in the Asia's Top 1000 Brands ranking, from smart homes to wearable technology, Samsung's product innovation and "global resonance" continue to bear fruit.

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Samsung CMO vies to make her brand more human than Apple
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Jul 04, 2018

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

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Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO
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Jun 19, 2018

Cannes Lions 2018: ‘Technology will be the saviour of creativity’ – Samsung global CMO

Younghee Lee of Samsung and Malcolm Poynton of Cheil explain why technology will not lead to the downfall of creativity

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Asia’s Top 1000 Brands for 2018: Samsung is still Asia’s favourite brand
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Jun 05, 2018

Asia’s Top 1000 Brands for 2018: Samsung is still Asia’s favourite brand

Google, Amazon and fast-fashion brands feature among this year’s key climbers in our eagerly anticipated annual survey of brand reputation.

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Cannes Contenders 2018: Cheil WW India
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Jun 01, 2018

Cannes Contenders 2018: Cheil WW India

Believe your entry deserves a Lion? Send us the work and the case

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Cannes Contenders 2018: Lodestar UM
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May 31, 2018

Cannes Contenders 2018: Lodestar UM

Believe your entry deserves a Lion? Send us the work and the case