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Capgemini uses illustration imagery for global branding campaign

Capgemini is looking at reinforcing its global branding campaign, first launched in 2007, with the adoption of a multi-cultural focus. The "Together. Free our energies" slogan will now be associated with three different representations of the same scenario each drawn by three cartoonists representing European, North American and Indian audiences. As of October, the new global campaign will be launched in France, Germany, the UK, the Netherlands, the United States, Canada and India through outdoor, press and online advertising campaigns.