saffron
Vyas Giannetti Creative inks six collaborative projects
Vyas Giannetti Creative has announced collaborations with six different design and branding agencies from across the world. These agencies are Flex/The Innovation Lab; Lava Graphic Studios; Indeed; Wally Olins' Saffron; Dixonbaxi and Ryan + Deslauriers.
Kyoorius Designyatra to launch Malaysian edition
Kyoorius Designyatra is traveling to Malaysia. To coincide with the celebrations of the 30th anniversary of the Kancil Awards Festival, the Association of Accredited Advertising Agents, Malaysia (AAAA) alongwith Kyoorius Exchange will present Kyoorius Designyatra 2008 in Malaysia. Kyoorius Designyatra in Malaysia is scheduled for November 13—14, 2008.
Company’s leadership is a powerful branding tool: Scott
Saffron’s Eric Scott likes to rattle off the names of the cities that he has visited in the last 30 days, which is likely to number an average of five in any given month, given that Saffron’s global creative director is used to traveling across the world for work. Madrid, New York, California, London, San Fransicsco and Dubai, to name a few. The creative head of Saffron began his session on day one of Kyoorius Yatra 2008 by talking about the meaning of the term branding as defined by the industry, at large.
Kyoorius Design Yatra '08: Quotable Quotes
We've put together some of the quotable quotes overheard at the Kyoorius Design Yatra '08, to give you an overview of the first two days.Paul Belford, This Is Real Art: "People who write guidelines in advertising, know very little about advertising."Tyler Brûlé, Winkreative, Monocle: "Wallpaper* was a beautiful accident. Monocle is the magazine I always wanted to do."Nicolas Roope, Poke: "The real world is driven not by TV, but by web."
"India needs a design route entrenched in its own culture:" Olins
The day two of Kyoorius Design Yatra 2008 concluded with a panel discussion on corporate branding with Saffron's Wally Olins (pictured, left) and Pentagram's Paula Scher (pictured, right). The session was moderated by Lava Graphic Design's Paul Hughes (pictured, centre).
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