s4 capital

Jun 02, 2020

Sorrell warns of homogenous purpose campaigns, says COVID-19 is 'burning platform' for digital acceleration

In a wide-ranging live session during Campaign Connect, the former boss of WPP spoke to the acceleration of digital and responded to the 'distressing' situation unfolding in the US.

May 20, 2020

Employee welfare or welfare donations for frontline workers?

Companies are announcing layoffs after huge investments in funds for the frontline workers. We ask adland what impact this could have on brands...

May 03, 2020

Work from home diary: 'It will change our understanding of WFH and professionalism forever'

The author explains the new definition of 'dignification of working from home'

Apr 23, 2020

Sorrell on Facebook's Jio deal: 'Whilst everyone else is looking at their boots, they are looking at the sky'

The mammoth $5.7 billion investment at a time when most companies are cutting costs points to the flexibility of the tech sector

Apr 03, 2020

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

Apr 03, 2020

Sorrell: Spending through a recession is 'nonsense'

The S4 Capital chief remains bullish about a Q4 recovery.