The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content
Sir Martin Sorrell's business makes 55% of its money from tech, well ahead of any other sector
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
Earlier this week, S4 posted a 6.5% net revenue gain between April and June 2020.
From a low point in April, Sir Martin Sorrell's venture has reported accelerating growth through the summer despite the pandemic.
Last full time role was with Cheil India where he was head of digital creative
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins